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Development and implementation of effective marketing and communication strategy (B2B and B2C segments).
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Organization of B2B department internal operations and cooperation with third party contractors:
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Internet marketing: website content generation and actualization, usability, web analytics, development of solutions targeted at traffic increase, lead generation and conversion, email marketing, SMM.
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Trade marketing on the B2B market, sales analysis, organization of promotional activities, analysis of past promotional activities effectiveness.
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Brand and company’s first person PR.
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Event. Planning and organization of company’s participation in exhibitions and conferences.
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Branding, continuity in company’s advertising style.
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Development, approval and management of the marketing budget.
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Promotional content development for offline, online and mobile channels.
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Organization of B2C department internal operations and cooperation with third party contractors:
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Development and implementation of the desktop and mobile Internet resources promotion strategy.
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Media buying (CPC, CPM, CPA and other formats).
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Planning and implementation of the programs pointed towards clients’ retention and reactivation (promotional activities, bonuses, loyalty schemes).
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Email marketing.
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PR & SMM activity areas (traffic acquisition, loyalty level increase)
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Development of specifications for development, design and other activity areas
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