Head of Marketing

• • Development and implementation of effective marketing and communication strategy (B2B and B2C segments).

  • Organization of B2B department internal operations and cooperation with third party contractors:

  • Internet marketing: website content generation and actualization, usability, web analytics, development of solutions targeted at traffic increase, lead generation and conversion, email marketing, SMM.

  • Trade marketing on the B2B market, sales analysis, organization of promotional activities, analysis of past promotional activities effectiveness.

  • Brand and company’s first person PR.

  • Event. Planning and organization of company’s participation in exhibitions and conferences.

  • Branding, continuity in company’s advertising style.

  • Development, approval and management of the marketing budget.

  • Promotional content development for offline, online and mobile channels.

  • Organization of B2C department internal operations and cooperation with third party contractors:

  • Development and implementation of the desktop and mobile Internet resources promotion strategy.

  • Media buying (CPC, CPM, CPA and other formats).

  • Planning and implementation of the programs pointed towards clients’ retention and reactivation (promotional activities, bonuses, loyalty schemes).

  • Email marketing.

  • PR & SMM activity areas (traffic acquisition, loyalty level increase)

  • Development of specifications for development, design and other activity areas

• • Minimum 3 years of experience in the similar position in large-scale IT companies.
  • Experience in management of successful projects related to Internet marketing.
  • Experience of organization and participation in exhibitions and conferences.
  • Core marketing education, experience PC user.
  • Readiness to business trips.
• • Working in the professional and cohesive team.
  • Opportunity to implement your professional qualification and ideas into practice.
  • Corporate education (courses, trainings, educational programs etc.).
  • Challenging and interesting tasks.
  • Office in Kharkiv downtown, 3 minutes walking distance from metro.