- Developing and implementing first person’s PR strategy including interaction with key mass media, events organization and their coverage in mass media, preparation of press releases, interviews, speeches, etc.
- Developing and implementing brand’s PR strategy.
- Developing and implementing programs pointed towards increasing loyalty to the company and its products.
- Cooperation with industry-specific and business media.
- Social media management (SMM).
- Preparation and execution of offline events: exhibitions, conferences etc.
- Participation in printed products and souvenirs development.
- Media environment monitoring (company’s and competitors’ brand awareness analysis).
- Preparation and management of the Internet promotional activities, search and elaboration of new communication channels.
- Email marketing.
- Composition of specifications on creation of banners, letters etc.
- Promotional activities budgets generation and control.
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