- Product requirements capture according to market demands.
- Description of requirements to the product, core audience and its demands, product positioning.
- Promotion plan development and implementation.
- Development of the product promotion strategy and tactics, communication channels selection, media planning.
- Pricing and sales promotion.
- Shaping unique selling proposition. Development of the sales promotion programs.
- Specifications development regarding all required types of products and types of access (presentations, demo versions etc.).
- Clients retention programs development.
- Product feedback collection and processing. Tracking competitors and industry development. Tracking development of related industries (important for both product development and clients base growth).
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